GOOD VIDEO STARTS BEFORE THE CAMERA ROLLS.
Whether you come to us with a detailed brief or an idea that still needs some work, we’ll help turn it into a clear plan for production.
We work through what the video needs to communicate, how best to tell the story and everything that needs to be organised before filming begins. That can include creative development, scripting, storyboarding, locations, talent, scheduling, crew and logistics.
By the time we get to shoot day, the creative is clear, the details are sorted and everyone knows what needs to happen.
GOOD VIDEO STARTS BEFORE THE CAMERA ROLLS.
Whether you come to us with a detailed brief or an idea that still needs some work, we’ll help turn it into a clear plan for production.
We work through what the video needs to communicate, how best to tell the story and everything that needs to be organised before filming begins. That can include creative development, scripting, storyboarding, locations, talent, scheduling, crew and logistics.
By the time we get to shoot day, the creative is clear, the details are sorted and everyone knows what needs to happen.
HOW WE GET YOUR PROJECT READY TO SHOOT
Before production begins, we work through the creative and practical details so there’s a clear plan in place and everyone knows what needs to happen.
Creative Development
Turning your brief, objectives or initial idea into a clear creative direction.
We work with you to shape the brief into a clear creative approach for the video. That includes what needs to be communicated, how best to tell the story and what will work for your audience and objectives.
We turn the creative direction into a script that clearly communicates your message and gives the production a strong foundation. With the words, structure and key messages agreed before filming, everyone knows what we’re creating and what needs to be captured on shoot day.
For projects that need it, we map out the key shots and visual flow before filming begins. Storyboarding helps everyone understand how the video will come together and gives the production team a clear visual guide for shoot day.
We organise the practical details that need to be in place before filming begins. That can include locations and recces, talent, crew, equipment, scheduling, permits and shoot logistics, so everyone arrives on the day knowing where to be and what needs to happen.