Video Pre-Production

Our Video Pre-Production Blueprint For Success
At Kine Graffiti, our experienced team knows that exceptional video production starts with meticulous pre-production. This foundational phase is where your vision truly takes shape. With over 30 years of expertise, we don’t just plan; we strategise, collaborating closely with you to define your objectives, understand your core message, and pinpoint your target audience. This rigorous process involves developing detailed scripts and storyboards that capture every nuance, along with meticulous logistical planning for location scouting, talent coordination, and scheduling.
This comprehensive approach in pre-production is designed to eliminate uncertainties and maximise efficiency during subsequent stages. By thoroughly developing the project on paper and ensuring all ideas are aligned, we build a solid blueprint for success. This upfront investment of time and expertise sets the stage for a seamless and highly efficient shoot, saving valuable time and resources while guaranteeing a video that perfectly reflects your initial vision.
Our Pre-Production Video Creation Approach
Deciding the best steps to take, based on your business strategy. Where will this video be used, who will view it and what do you want it to achieve.
This is where you tell your story and make your content decisions on paper – this will save money in the long run. By having a script, the entire team is on the same page and capturing the right content from the very beginning.
The storyboard is your visual script. See what happens where, when and how your video will eventually look.
Do you want to film at a particular location? We’ll go and have a look, see if it’s suitable for audio and lighting, and arrange any filming permits.